by Amanda Hagarty | May 3, 2012 | Audience, Marketing Strategies for Authors, Social Media for Authors
Knowing your audience is one of the most crucial elements of promoting books, especially in social media. Social media marketing is about making a meaningful connection with people. To connect on a meaningful level you have to get specific, and find common points to...
by Amanda Hagarty | Apr 28, 2012 | Author Platform, Marketing Strategies for Authors
Do I really need to build a writer’s platform before I have a book published? Sounds like a classic “Chicken or the Egg” dilemma doesn’t it? The answer is a lot less complicated than that old causality conundrum. You do not want to wait until...
by Amanda Hagarty | Jul 26, 2010 | Marketing Strategies for Authors, Social Media for Authors
1. Give it away for free. Pick a few pieces of your writing, or create a few just for this purpose, and post them for people to read. Yes, publishers are still a little picky about stuff that has been posted online. Unless your posting it for free takes it viral,...
by Amanda Hagarty | Jun 8, 2010 | Marketing Strategies for Authors, Social Media for Authors
Repeat after me: know me, like me, trust me. This is the key to selling anything, including books. If you have this, you don’t need to promote your book, you just wave it in front of their faces, flash your pearly whites and they will want it. If they...
by Amanda Hagarty | May 17, 2010 | Marketing Strategies for Authors
Tired of pumping out the regulation 5 Blog posts, 2 dozen Tweets and 10 hours of Facebook per week and getting nothing in return? Get Creative! There are a lot of ways to market a book on the Internet: Ads, Press Releases, You Tube, Facebook and Twitter etc. These...
