by Amanda Hagarty | May 3, 2012 | Audience, Marketing Strategies for Authors, Social Media for Authors
Knowing your audience is one of the most crucial elements of promoting books, especially in social media. Social media marketing is about making a meaningful connection with people. To connect on a meaningful level you have to get specific, and find common points to...
by Amanda Hagarty | Apr 28, 2012 | Author Platform, Marketing Strategies for Authors
Do I really need to build a writer’s platform before I have a book published? Sounds like a classic “Chicken or the Egg” dilemma doesn’t it? The answer is a lot less complicated than that old causality conundrum. You do not want to wait until...
by Amanda Hagarty | Apr 18, 2012 | Author Platform, Social Media for Authors
The biggest mistake in social media marketing is forgetting the audience. Our first instinct when writing a social media post, commenting or making a blog entry, is to talk about ourselves. After all, that is what social media is for, that is what the people want to...
by Amanda Hagarty | Apr 11, 2012 | Google Plus for Authors, Social Media for Authors
I have done a lot of writing about Facebook and Twitter, but there is a new player on the scene and I only recently “got it.” I have had a Google+ account since it first hit–or at least since I got my “exclusive” invite. I poked around...
by Amanda Hagarty | Apr 9, 2012 | Author Platform, Facebook for Authors, Social Media for Authors, Twitter for Authors
The short answer is both. They are both important social media for writers who are looking to build a platform, but each one is vastly different in it’s reach and the types of interactions it generates. Here are some things to think about: Facebook has 800...
